Director John BarghThe Automaticity in Cognition, Motivation, and Evaluation (ACME) lab focuses on unconscious or automatic ways in which our current environmental surroundings cause us to think, feel, and behave in ways without our conscious intention or knowledge. Past research has shown that these automatic processes play a role in stereotyping and prejudice, social behaviors such as aggression and politeness, as well as our liking and disliking of people, places, and things.

More recently, ACME Lab research has shown how social goals such as achievement and cooperation can become activated and then operate outside of awareness, guiding our behavior over extended time periods, without our intention or awareness of the goal we are pursuing. ACME research pays special attention to demonstrating how these effects are triggered by the commonly encountered features of real life, such as thinking about the important people in our lives, as well as common situational contexts and physical experiences.

Interested in joining the lab? See the Join page for research opportunities.


September 4, 2014
My wife and I watch a lot of movies at home. It’s one of our favorite pastimes. I also watch a fair number of movies by myself, if my wife is out of town or busy with...
August 8, 2014
Congratulations to John Bargh for winning the 2014 APA Distinguished Scientific Contribution Award, recognizing his significant contributions to the field of psychology.
September 5, 2012
Heat seekers: To the brain, physical and social warmth are the same thing By Katherine Schrieber, Psychology Today Magazine | Premium Health News Service   Feeling lonely in...